Dermadew by Hegde & Hegde at PEDICON 2024 – An Immersive Brand Showcase by Radical Concepts & Events LLP

Client: Hegde & Hegde Pharmaceutical LLP

Event: PEDICON 2024 – India’s Premier Pediatric Conference

Introduction:

At PEDICON 2024, India’s most influential pediatric conference, Hegde & Hegde Pharmaceutical LLP, the makers of the well-trusted Dermadew range, collaborated with Radical Concepts & Events LLP to bring their booth to life. This wasn’t just about a presence—it was about making an impact through innovation, product storytelling, and tech-powered engagement.

Our team at Radical was entrusted to conceptualize, design, and execute an experience that echoed Dermadew’s legacy in pediatric dermatology, while also delivering a high-engagement space that drew professionals, created dialogue, and left a lasting impression.

The Brief:

To represent Dermadew’s legacy and growing popularity in pediatric skincare with a modern, interactive, and product-centric experience. The goal was to attract and educate visitors while showcasing the strength of the Dermadew range in a visually impactful and engaging environment.

Execution Strategy & Highlights:

1. Bespoke Booth Design Aligned with Brand DNA

✅ Our design integrated clinical elegance with child-friendly softness, using a clean layout with warm visual cues to mirror Dermadew’s gentle yet effective approach to pediatric skincare.

2. High-Tech Engagement Activity

✅ A custom-developed digital engagement zone was the show-stealer. Designed around the Dermadew product range, this interactive experience educated visitors in a playful yet informative way, making it a highlight of the booth.

3. Functional Aesthetics

✅ The stall was planned to handle high footfall while ensuring privacy and comfort for meaningful discussions. Product walls, digital screens, and demo pods were strategically placed to maximize exploration and flow.

4. A Seamless 3-Day Execution

✅ From the pre-event planning to on-ground support, Radical ensured every touchpoint was flawless. The booth was operational, engaging, and welcoming from Day 1 to the final hour, handling peak crowd moments with finesse.

Results & Impact:

📌 Brand Visibility Amplified: Dermadew’s booth was widely recognized as one of the most engaging setups at PEDICON 2024.
📌 Visitor Engagement Surge: The interactive activity resulted in increased footfall and deeper product engagement from pediatricians and dermatology professionals.
📌 Client Satisfaction: Hegde & Hegde’s team praised the Radical team for our dedication, creativity, and flawless execution.
📌 Enhanced Brand Recall: The blend of design and digital interaction made Dermadew’s booth a memorable part of the conference narrative.

Conclusion:

Our collaboration with Hegde & Hegde Pharmaceutical LLP at PEDICON 2024 was a shining example of how a brand story, when presented with the right mix of design, technology, and execution, can deeply resonate with a professional audience. The Dermadew booth didn’t just promote products—it elevated the brand experience.

At Radical Concepts & Events LLP, we take immense pride in turning client visions into tangible, experiential success stories.

Why Hegde & Hegde Chose Radical Concepts & Events LLP:

✔️ Consistent track record in pharmaceutical event execution
✔️ Ability to integrate technology with brand storytelling
✔️ Hands-on approach to planning and client servicing
✔️ Expertise in delivering under tight deadlines with precision
✔️ Passionate about creating memorable brand activations

Discover the transformative journey of our client.: https://www.youtube.com/watch?v=w-XBOhAuUf4