Event: Nykaaland – India’s Premier Beauty & Lifestyle Festival

Location: Mahalaxmi Race Course, Mumbai

Nykaaland 2024 was a game-changing event in the beauty and lifestyle industry, gathering some of the biggest brands, influencers, and skincare experts.

With competition at its peak, Galderma needed a captivating and experiential stall to showcase Cetaphil’s expertise in skincare while attracting a high footfall of visitors.

This is where Radical Concepts & Events LLP stepped in to design and execute an interactive, visually stunning, and highly engaging stall that ensured Cetaphil stood out as a leader in the beauty expo scene.

1. Designing a Standout Stall in a Competitive Space

🔹 Challenge: Nykaaland featured hundreds of premium beauty brands, all competing for visitor attention.

✅ Solution: Our team designed a sleek, immersive stall that blended aesthetic elegance with functional engagement zones. The clean, inviting space not only amplified the Cetaphil brand image but also made it a must-visit destination within the festival.

2. Enhancing Customer Engagement with an Experiential Setup

🔹 Challenge: With so many brands present, simply displaying products wouldn’t be enough—we needed to create an experience that people would remember.

✅ Solution: We integrated:

✔ Interactive skincare zones where visitors could explore Cetaphil’s range.

✔ Live product demonstrations to showcase the benefits of Cetaphil’s formulas.

✔ Influencer-friendly spaces designed for content creation, boosting social media engagement and word-of-mouth marketing.

3. Managing Large-Scale Event Logistics & Execution

🔹 Challenge: The event required seamless execution, high-end fabrication, and on-time setup in a fast-paced, high-footfall environment.

✅ Solution: Our team of expert event planners worked in tight coordination with Galderma’s marketing team, ensuring that every design, branding element, and interactive feature was perfectly executed on schedule.

📌 High Brand Visibility: The Cetaphil stall was one of the most visited spaces at Nykaaland, attracting beauty enthusiasts, skincare professionals, and influencers.

📌 Increased Customer Interaction: With hands-on product trials and live demonstrations, visitors gained first-hand experience of Cetaphil’s skincare benefits.

📌 Social Media Buzz & Influencer Marketing: Influencers and attendees shared their experiences in real-time across digital platforms, amplifying Cetaphil’s brand awareness and reach.

📌 Event Success Metrics: Footfall at the Cetaphil stall exceeded expectations, further reinforcing Radical Concepts & Events LLP’s reputation as one of the top event management companies in India.

Nykaaland 2024 proved to be a remarkable success for Cetaphil, with its stunning stall drawing significant attention from the event's audience.

At Radical Concepts & Events LLP, we believe in more than just event execution—we specialize in strategic brand storytelling through immersive experiences. The success of Cetaphil at Nykaaland reaffirms our ability to transform corporate booths into dynamic brand engagement zones that drive tangible results.

✅ Expertise in Large-Scale Trade Shows & Corporate Events – From beauty expos to business conferences, we deliver seamless event execution.

✅ Creative & Strategic Design Approach – We create visually stunning, interactive spaces that elevate brand identity.

✅ Proven Track Record of Success – With Experience working with leading brands across sectors, we’ve built a strong reputation for excellence.

✅ End-to-End Event Management – From concept to execution, we handle every aspect of event planning, fabrication, and engagement.

✅ Innovative & Experiential Activations – We specialize in high-engagement brand activations that drive customer interactions and maximize visibility.

When you choose Radical Concepts & Events LLP, you’re choosing a partner who understands the power of impactful storytelling through experiential marketing.